Although poor investment choices and shoddy money management habits pose some of the greatest risks to your long term financial security, an additional risk that’s not often considered is the risk our over demanding egos pose to our financial freedom.
It's the ego that wants us to believe that we are how much money we make, the job title we hold, the type of clothes we wear, the home we live in or the car we drive. It’s the ego that demands we compare ourselves to our colleagues, neighbors, family members and even celebrities. The ego has us continually striving yet never quite arriving. And most toxic of all, it’s the ego that convinces us our self-worth is linked indelibly to our net-worth.

