I came across an article in the Journal of Financial Planning that really opened my eyes to how our brain works in terms of making financial decisions. The title is Money on Your Mind: The Brain’s Role in Financial Decision-Making.
Now you’re probably thinking, it sounds like a pretty wonky publication, but It's really not. If you’re at all interested in the role emotional intelligence plays in your relationship with money and investing, you have to read this case study. If the memory of the DJIA dropping over 900 points in one day is still a vivid memory, this is a must read.

