Imagine being an investor at the time of the Crash of 1929 and realizing that you lost all of your savings that was invested in the stock market. Picture the images of distraught businessmen leaping out of buildings and the poverty that followed in the years of the Great Depression.
These images burn in the minds of those who lived through it and will forever be associated with the risk of investing. The risk of the market alone wasn’t what caused people to jump to their deaths, rather, it was the enhanced risk caused by leverage. People were investing beyond their means by buying on margin, and as a result lost more than they had invested; in many cases, they lost more than all of their net worth.